In a video released on 30 November 2016, VintageBeef traveled around the server to place signs advertising his new shop "Luck of the Sea". In response, Pause pranked Beef by building the word "SELLOUT" above his house. In retaliation, Beef enlisted the help of kurtmac and former Mindcracker Etho to advertise Beef's second shop, The Nether Brick, by building a ghast and nether landscape at Pause's base.
During Pakratt's livestream, the account joined the server briefly to say "I've got some business to attend to" in chat before logging back out. On 30 December, Pause found a book addressed to him that contained a link which redirects to an unlisted YouTube video called "Hey Pause" . Uploaded by a user called "Criminal ForHire", the 13 second video says "Hey Pause, have no fear. The advertisers, they will be getting what's coming to them in 2017" in a distorted voice. The following day, Beef and Kurt found similarly addressed books; the "Hey Beef" video says "Hey Beef, it's cute that you think you can advertise anywhere you'd like without any consequences happening. I will be seeing you in 2017" while the "Hey Kurt" video says "Kurt, you just had to get wrapped up in this little feud between Pause and Beef. I was not wanting to do anything to you, but you have left me no choice. I will be seeing you in 2017." Pause also (seemingly unintentionally) found a book addressed to Kurt which read:
Now why did you have
to go and help out
VintageBeef out for
this. These actions
have hurt who
thought you were a
But don't worry, with 2016 ending, I will be
seeing you in the new
- VintageBeef (30 November 2016). "Mindcrack (Minecraft) - EP17 - Accidental Server Tour". YouTube. <https://www.youtube.com/watch?v=X_JxGjVaCow>.
- PauseUnpause (19 December 2016). "Mindcrack Season 6 - Episode 6 - CREATION". YouTube. <https://www.youtube.com/watch?v=LTrKh_ZLzRI>.
- VintageBeef (22 December 2016). "Mindcrack Prank Wars - EP34 - Ad-mazing!". YouTube. <https://www.youtube.com/watch?v=rtP0hRKwlMs>.
- Pakratt0013 (27 December 2016). "Mindcrack buildin'". Twitch. <https://www.twitch.tv/pakratt0013/v/110104299?t=2h29m14s>.
- PauseUnpause (30 December 2016). "Mindcrack Season 6 - Episode 7 - Criminal For Hire". YouTube. <https://www.youtube.com/watch?v=IVfDkkDsmAQ&t=23m41s>.
- VintageBeef (31 December 2016). "Mindcrack (Minecraft) - EP28 - What The... !?". YouTube. <https://www.youtube.com/watch?v=vhkqVcX9Z70&t=73s>.
- kurtjmac (31 December 2016). "Mindcrack Season 6: New Year for Crime". YouTube. <https://www.youtube.com/watch?v=6ar7LYUIlFo&t=7m56s>.