Mindcrack (formerly stylized as MindCrack[a]) is a group of 24 prominent content creators that publish footage of their video gaming experiences online, often in a Let's Play format. Content is shared primarily via pre-recorded video uploaded to YouTube, or live broadcasts to Twitch. The instigator of the Mindcrack community is known online as Guude.
Beginning as a Minecraft-oriented group, Mindcrack has expanded to play a variety of games together. As a group, they have pioneered of a number of popular gameplay styles and gamemodes within Minecraft, including Race for Wool, Ultra Hardcore, King of the Ladder, and ABBA Rules caving. To date, Mindcrack has raised in excess of $300,000 for Extra Life charity, primarily through their annual livestream marathon event, the Mindcrack Marathon.
Mindcrack was created when Guude uploaded the first episode of his singleplayer Minecraft Let's Play, entitled "S1E1 - Clausterphobified", to his YouTube channel on 19 October 2010. It was a short video featuring him playing an early version of Minecraft, with a brief introduction to the game's format and an explanation of why he was creating the series; in his own words, the game had "started to get stale" after playing it for three weeks. He hoped that recording his gameplay would make the game "more interesting again."
Guude has shared that he identified closely with fictional character Creighton Bernette (played by John Goodman) from Treme during an apathetic period of his life, adding that he felt empathetic of the characters' suicide at the end of the first season. He says Bernette's production of vlogs inspired him to begin his own Let's Play, creating purpose in his life.
After a functioning version of multiplayer for Minecraft was released, Guude established the Mindcrack Server with his friend madcow21, where he continued his video series in a new world. In the years since, he has invited an array of friends and acquaintances to the group, while managing and maintaining the Mindcrack presence online.
"Mindcrack is changing"
On 3 April 2015, Mindcrack's project coordinator WesWilson announced, via a blog post titled "Mindcrack is changing", that Mindcrack would be taking steps to strengthen itself in order to benefit its members. The two primary strategies used to achieve this would be enhancing group events to improve entertainment value, and building a legal entity to negotiate licensing and sponsorship. Ultimately, BdoubleO100, Etho, generikb, paulsoaresjr and thejims are no longer considered official members of Mindcrack, taking the number of Mindcrackers to 25. The departing members are now considered VIP guests of Mindcrack, and are still welcome to play on the Mindcrack Server and participate in events such as Mindcrack Ultra Hardcore. OMGchad explained simply that Mindcrack has created an enforceable trademark, and the departing members were not interested in legal business.
Mindcrack members reiterated that they were still in good relations with departing members, and that there wouldn't be any major changes for viewers. In the week following, /r/mindcrack lost 584 subscribers. An unofficial subreddit, /r/leftcrack, was created by fans to discuss content from former Mindcrackers. It gained 344 subscribers in its first week.
During a channel update vlog, BdoubleO100 said he still considers all of Mindcrack as friends and family; he just "[wished] it didn't have to happen". He confirmed that his Mindcrack Server Let's Play would not be continuing. Etho shared during a livestream that he was "not super happy about leaving", but was uncomfortable about being involved in the expanding business side of Mindcrack and thus decided to leave. He revealed "they were kind of looking to get rid of anybody that felt like they didn't fit in anymore". He said he remains on good terms with Zisteau, Docm77 and AnderZEL, among others. generikb mentioned in a Facebook post that leaving Mindcrack "changes nothing about [his] channel, who [his] friends are, and who [he] make videos with", adding that his participation is future UHCs is 'unlikely'.
In a June 2015 Facebook comment, generik said that the departing members were "removed from [the group] because [they] did not wish to sign certain legal agreements." BdoubleO said during a August 2015 livestream that "[he] was told that [he] was not allowed to be an official member anymore."
A separate YouTube channel, the Mindcrack Network, was created as "a place for content from collaborations from the guys on the Mindcrack server."
- White Cannon Tournament
- MindCrack Party
- 2013 Mindcrack Marathon
- PAX Prime 2014 meetup
- 2014 Mindcrack Marathon
- Vancouver: Meetup and ExtraLife charity stream
- Ultra Hardcore Season 20
- Ultra Hardcore Season 21
- MineCon: 2011, 2012, 2013, 2015
- London 2012
- MindCrack Party
- Penny Arcade Expo: PAX East 2013, PAX Prime 2013, PAX East 2014, PAX Prime 2014, PAX South 2015, PAX East 2015, PAX Prime 2015
- VidCon: 2013
- Insomnia: i49, i52
- GameVid Expo: 2014
- Vancouver Meetup
- The Mindcrack Network's official website
- The Mindcrack Network on YouTube
- The Mindcrack Network on Twitch
- The Mindcrack Network on Twitter
- The Mindcrack subreddit
- Mindcrack's Spreadshirt Store
- Guude initially titled his videos with the spelling "MindCrack" when referring to the multiplayer server. Many members including Nebris, PauseUnpause and Zisteau have always used the "Mindcrack" spelling. Both spellings were generally accepted, with the 'capital C' being considered the official spelling. Over time, the use of the 'lowercase c' spelling became more prominent, and Guude began titling his videos as such. In March 2015, WesWilson confirmed that the 'lowercase c' would be used when referring to the brand in a legal context. Some members such as AvidyaZEN and SethBling still use the previous spelling.
- W92Baj (28 June 2012). Reddit reply. Reddit. <http://www.reddit.com/r/mindcrack/comments/rvuf3/mindcrack_brand/c494vtz>.
- brighteyes890 (15 March 2015). Reddit reply. Reddit. <https://www.reddit.com/r/mindcrack/comments/2z3c43/mindcrack_or_mindcrack/cpfb7ul?context=1>.
- Mindcrack (19 June 2012). "Mindcrack Podcast - Episode 1". YouTube. <https://www.youtube.com/watch?v=Gub7YEAGWo4&t=1467s>.
- GuudeBoulderfist (19 October 2010). "S1E1 - Clausterphobified". YouTube. <https://www.youtube.com/watch?v=jZI_SwHIdiU>.
- GuudeBoulderfist (13 August 2014). "Minecraft MindCrack - S5E9 - Torch Tuesdays #4 - The world we live in". YouTube. <https://www.youtube.com/watch?v=uxjFbIIubOE&t=23m46s>.
- GuudeBoulderfist (8 December 2014). Reddit reply. Reddit. <https://www.reddit.com/r/AskReddit/comments/2ojtzf/youtubers_with_over_100000_subscribers_whats_your/cmochss>.
- GuudeBoulderfist (8 December 2010). "Minecraft MindCrack - S2E62 - Hitting the Ground". YouTube. <https://www.youtube.com/watch?v=RZls7Eaaqo4>.
- theshaftpodcast (26 September 2014). "The Shaft #200 - ALL YOUR HOST ARE BELONG TO US". YouTube. <https://www.youtube.com/watch?v=O-A4ydoKSok&t=15m43s>. Reupload.
- GuudeBoulderfist (30 July 2014). "Minecraft MindCrack - S5E6 - Torch Tuesdays #2 - YouTuber Life". YouTube. <https://www.youtube.com/watch?v=8Ce-G8_KNJg&t=12m26s>.
- WesWilson (3 April 2015). "Mindcrack is Changing". Reddit. <https://www.reddit.com/r/mindcrack/comments/31c57h/mindcrack_is_changing/>.
- OMGchad (3 April 2015). "Mindcrack #151: Mindcrack Is Changing". YouTube. <https://www.youtube.com/watch?v=rZXOtSHZ4XQ>.
- W92Baj (3 April 2015). Twitter. <https://twitter.com/W92Baj/status/584074542726938625>.
- WesWilson (3 April 2015). Reddit reply. Reddit. <https://www.reddit.com/r/mindcrack/comments/31c57h/mindcrack_is_changing/cq0ck69?context=3>.
- Vechs (4 April 2015). "Mindcrack Season 05 Episode 057 Drama Llama Ding Dong". YouTube. <https://www.youtube.com/watch?v=GV7H9JVF3Cw>.
- "/r/mindcrack metrics". reddit metrics. <http://redditmetrics.com/r/mindcrack>.
- BeepBoopBike (4 April 2015). "New sub!". Reddit. <https://www.reddit.com/r/leftcrack/comments/31fkjq/new_sub/>.
- "/r/leftcrack metrics". reddit metrics. <http://redditmetrics.com/r/leftcrack>.
- BdoubleO100 (3 April 2015). "Channel Update! 4-3-15". YouTube. <https://www.youtube.com/watch?v=8_CYLTHz3kM&t=7m40s>.
- EthoTV (5 April 2015). "Etho's Secret Stream". Twitch. <http://www.twitch.tv/ethotv/v/3991326?t=57m05s>. Transcript
- Generikb (5 April 2015). Facebook. <https://www.facebook.com/Generikb/posts/810671725693540>.
- Generikb (10 June 2015). Facebook comment. Facebook. <https://www.facebook.com/Generikb/posts/842748799152499?comment_id=842752445818801&reply_comment_id=842755719151807>.
- BdoubleO100 (13 August 2015). "NBA 2K15 My Team 200,000 VC Pack Opening Livestream". YouTube. <https://www.youtube.com/watch?v=xLFO1I1L2MU&t=5m28s>.
- MindcrackNetwork. YouTube channel. YouTube. <https://www.youtube.com/user/MindCrackNetwork>.